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Paramount Spotlight — Exclusive Local Savings Delivered to Your Mailbox
Join forces with other local businesses and get your message directly into the hands of thousands of homes across Paramount — for a fraction of what solo advertising costs.
Standing Out in Paramount Is Tough — We Get It.
As a local business owner, you’re competing for attention everywhere. Online ads are expensive and often miss the mark. Local papers are shrinking. So how do you make a real impression in your community — without breaking the bank?
High Cost of Digital Ads
Online advertising costs keep rising while effectiveness falls.
Difficulty Targeting Locally
Most ad platforms struggle to reach the neighborhoods you actually serve.
Declining Traditional Media
Local papers and magazines are losing readership every day.
The Paramount Spotlight Method — Collaborative Marketing That Delivers
Instead of paying thousands for a single mailing, the Paramount Spotlight Method brings local businesses together on one oversized 9×12 postcard that’s impossible to ignore.
It’s shared-cost marketing where everyone wins — your ad arrives directly in the homes of your ideal Paramount customers in a tangible, memorable format.
How It Works — Your 3-Step Path to More Customers
Getting started with the Paramount Spotlight is straightforward and hassle-free.
① Reserve Your Spot
Secure your exclusive space for the next postcard. Only one business per category is featured, so you’ll never compete with a rival.
② Approve Your Ad
We’ll design a beautiful, high-impact ad that showcases your business. You review, suggest edits, and approve before print.
③ We Mail It for You
We print and mail the oversized 9x12 postcard to thousands of local households through USPS Every Door Direct Mail®. You sit back and watch awareness grow.
Big Impact, Small Budget
Reach thousands of Paramount households for a fraction
of what you’d spend on a solo campaign.
Cost-Effective
Share costs with other businesses, saving 80% vs solo mailings.
Targeted Audience
Delivered to local Paramount neighborhoods.
Increased Brand Awareness
Large, full-color postcard makes your brand stand out.
Collaborative Power
Benefit from the combined reach of 15 local businesses.
Exclusivity
Only one business per category on each mailing.
Professional Quality
High-quality print & design services included.
Part of the Our Local Spotlight™ Nationwide Network
Paramount Spotlight is proud to be part of the Our Local Spotlight™ family — a growing nationwide network helping small businesses reach local customers through collaborative 9×12 postcard marketing.
Each Spotlight is locally owned and operated, giving every campaign a hometown touch backed by national support, professional design, and proven results.
With active Spotlights across the U.S. (see map), we’re helping thousands of businesses grow through affordable, community-driven marketing that really works.
Learn More at OurLocalSpotlight.com →
What Local Businesses Are Saying
"We saw a noticeable increase in foot traffic after the postcard went out. It was one of the most cost-effective marketing efforts we've ever done."
- Sarah Mitchell
Local Restaurant Owner
"The design process was so easy, and the final product looked fantastic. It was great to partner with other businesses in the area."
- Mike Thompson
Local Boutique Owner
"I was skeptical about direct mail, but the 9x12 postcard really worked. We got calls from new customers who said they saw our ad on the card."
- Jennifer Rodriguez
Local Home Services Provider
Ready to grow your business?
Get Started Today!
What Happens Next
1 — Connect With Us
Chat with a local Paramount rep who’s here to help your business stand out in the community.
2 — Choose Your Ad Space
Pick the ad size that fits your goals and budget — every option includes design, printing, and mailing.
3 — Approve Your Design
We’ll create a clean, professional ad for your business. You get to review it and request any edits before it goes to print.
4 — Your Ad Gets Delivered
We handle printing and USPS Every Door Direct Mail®. Your message lands directly in thousands of Paramount homes and businesses.
5 — Watch the Results Roll In
Increase visibility, reach new customers, and build brand recognition with every mailing.
We respect your privacy. Your information will never be shared or sold.
Frequently Asked Questions
What is Paramount Spotlight?
A cooperative 9×12 postcard mailed to thousands of Paramount homes and businesses featuring 16 non-competing local businesses.
How does shared postcard marketing work?
Multiple businesses share the cost of a single mailing, so everyone gets premium exposure at a fraction of the price.
Do you design the ads? Can I use my own ad?
Yes! Our team creates your ad and sends a proof for approval before printing. You are also welcome to design or use your own ad as well.
What does it cost?
Spaces start at $350 per month for a Spark Ad (2×3), $650 for Spotlight (4×3), and $1 100 for Showcase (4×6).
Is there a long-term contract?
No contracts required — reserve month-to-month or lock in multiple campaigns for discounts.
Will my competitors be on the same card?
Never. We feature only one business per category per mailing.
Be a Part of Paramount's Next Community Postcard!
Spaces are limited and industry-exclusive.
Don’t miss your chance to reach 1000's of homes and businesses to grow your local visibility.
© 2025 Paramount Spotlight™ | Terms & Conditions
Paramount Spotlight is an official partner of the Our Local Spotlight™ Nationwide Network, supporting local business growth and community connection.